Having worked on Bluey behind the scenes over the last 3+ years producing B2B sizzle reels and trailers, as well as filming and cutting the Bluey Global Summit programme content, this latest commission from BBC Studios was to cut the trailer and multiple teaser clips for the hugely anticipated Bluey special, The Sign. The overall campaign was incredibly effective and impactful resulting in record results for Bluey. The special had 10.4 million views globally in its first seven days of availability.

So far this official 30 second trailer has had over 3.9 million views and counting. Wackadoo!

Bluey has been ranked as the No. 1 most-watched series on streaming in the U.S. across all genres in 2024 so far, according to Nielsen Media Research.