All work

Trailer and sizzle reels editor

Hey Duggee

Client
BBC Studios
Film
B2B trailers, social reels and streaming content
Role
Freelance editor, over several years

Trailer and sizzle reels editor

With its distinct geometric aesthetics, deadpan humour, and massive pop-culture references, Hey Duggee is a global powerhouse in children’s entertainment.

BBC Studios Kids & Family required a specialised, agile post-production editor capable of translating the show’s unique animated pacing into high-energy promotional B2B trailers, social reels and streaming content designed to capture both toddler attention and parental nostalgia.

A beaver character with arms outstretched in Hey Duggee Duggee with the caption ‘12.1 billion lifetime minutes watched’ on YouTube Duggee on stage with the caption ‘Award-winning theatre show’ Bright flowers in a meadow

Rhythm, audio layering and visual economy

Editing for Hey Duggee demands an extreme focus on rhythm, audio layering, and visual economy. Operating across a multi-year tenure as a trusted freelance editor for the brand, Gary Weston executed:

  • Rhythmic comedic cutting: synchronising rapid-fire, frame-accurate scene transitions with the show's signature electronic beats and iconic voiceovers.
  • Motion graphics integration: utilising Adobe After Effects to build seamless, brand-compliant animated titles and kinetic typography that perfectly mirror Studio AKA's award-winning visual language.
  • Multi-platform asset strategy: distilling full-length episodes into hyper-engaging, short-form streaming clips and marketing teasers optimised for YouTube, BBC iPlayer, and TikTok.

The impact

The promotional campaigns, streaming clips, and broadcast B2B sizzle reels directly sustained Hey Duggee’s massive footprint across digital platforms.

Weston’s edits successfully preserved the intellectual property's brilliant dual-appeal structure, ensuring trailers felt incredibly fun for children while remaining sharply funny and engaging for adults streaming at home.

Services

  • Video editing
  • Trailer editor
  • Motion graphics designer
  • Video production
  • After Effects

Ready to roll?

Tell us about your next production, whether it's a broadcast trailer, a live event or an art film.